With so many people being overweight or obese, weight loss scams are more prevalent than ever.
If you need to lose weight, you need to be very skeptical when it comes to weight loss programs and products.
Many of the ads for weight loss programs and products are very convincing. They promise fast and easy weight loss and contain testimonials from satisfied customers and inspiring before and after photos.
The truth is that many of these ads are deceptive. The claims made in these ads are not supported by any scientific evidence. The testimonials are embellished or made up. The before and after photos are doctored or are photos of people who have never even used the advertised program or product.
But isn't this type of deceptive advertising illegal? It certainly is, but the Federal Trade Commission (FTC), which is responsible for regulating weight loss program and product advertising, doesn't have enough resources to adequately regulate the countless ads for all of the different weight loss programs and products on the market. The reality is that weight loss program and product advertising is virtually unregulated.
So how do you avoid wasting your money on weight loss scams when so many of the ads for weight loss programs and products are deceptive? It's actually quite easy - don't purchase any weight loss program or product that makes any of the following claims:
"Lose 30 pounds in 30 days."
You might be able to lose 30 pounds in 30 days, or some other high amount of weight in a short period of time, but the weight loss will primarily be water and muscle, not body fat. It's physiologically impossible to lose that much body fat in that short a period of time. A realistic weight loss goal is one to two pounds of body fat per week, or up to 1% of total body weight if you're extremely heavy.
"Lose weight without dieting or exercising."
Programs or products that promise quick and easy weight loss with no effort on your part are bogus. If you want to lose body fat and keep it off, you have to make lifestyle changes. You have to cut back on calories, eat a healthy diet, and increase your physical activity.
"Lose weight while eating whatever foods you want."
Losing body fat requires eating a healthy, reduced calorie diet consisting of a good mix of lean proteins, complex carbs and healthy fats. You're never going to lose body fat if you're eating calorie dense foods that are loaded with sugar, saturated fat or trans fat.
"Block the absorption of fat, carbs or calories."
There's no scientific evidence that any pill or supplement can block the absorption of fat, carbs or calories.
In conclusion, by avoiding weight loss scams, you're one step closer to achieving your weight loss goals.